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Monday, April 20, 2009

Catch Phrase


Every time a corporate-leaning non-profit type uses the phrase "leveraging technology" I want to shoot myself so I'll feel something besides boredom. When I ask what the phrase actually means, I'm invariably told something even more boring that everyone's already doing: internet databases or something else completely unsexy. 

I'd rather imagine leveraging technology as slinging a computer over a cliff. Or at least through a window. 

If this is kind of corporate-speak that experts want us to use as we "professionalize" the sector, they should be prepared for an involuntary  cannonball. Don't forget to tuck the knees! Hey, we have to test the technology one way or another.

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